Equiniti rebrands as EQ

Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulated markets, specialising in equity and investment products, pensions, payments and regtech Name change symbolises strengthened purpose, says Chief Executive Guy

Is it time for a Brand Refresh?

  Running any business can be all-consuming so it can be hard to put time aside to consider whether your brand could benefit from a refresh. The reality is that all too often business owners invest in branding when they

Tip and Tricks to Organize Literally Everything

The COVID-19 pandemic and the following lockdowns caught everyone by complete surprise, but it has also turned into a convenient time to organize and simplify your life. Instead of getting bogged down by the thought of it and being lazy,

Tradition vs. convenience

Tradition vs convenience

By Robert Flowers, CEO of DivideBuy  Traditionally, when customers make purchases using the interest-free credit model, a technology company acts as a broker between the lender and the customer. As a result, the lender cannot influence the technology being used, so there

Why Consumer Generated content is the key to successful email marketing

Why Consumer Generated content is the key to successful email marketing

By Toby Britton, co-founder of Miappi.  What is email marketing? CRM or customer relationship management relies heavily on email marketing. After all, every transaction we make online involves us providing our email address, so for nearly all businesses this is the most

Subscription service model: then and now

Subscription service model: then and now

By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the average person spending £60 a year on subscriptions to everything from entertainment packages and beauty products to cars and technology. However, having been around since

How AdTech and versatile marketing go hand in hand

How AdTech and versatile marketing go hand in hand

By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted territory, now is the time for marketers to get creative with campaigns. FinTech firms were already rewriting the rules on what great marketing looks like, but the global economy’s sharp, sudden

Why is hyper-personalisation important?

Why is hyper-personalisation important?

By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wisdom, wisdom will lead to hyper-personalised experiences, hyper-personalised experiences will lead to loyalty, and loyalty equates to survival.” These would

Arun Mani

5 ways AI could be failing your customer experience

By Arun Mani, President, Freshworks Europe  From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital era has brought with is an explosion of communications platforms. There are now many ways with an engage with both each

Impacts of coronavirus: 10 recommendations for business owners

Impacts of coronavirus: 10 recommendations for business owners

By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partners  The Insolvency team from leading legal firm Aaron & Partners have produced a guide aimed at helping UK business owners and managers navigate the current economic climate Senior insolvency