Marketing refers to various acts that a business undertakes in order to advertise the sale or purchase of a specific product or service to the consuming public. Marketing also includes delivering goods to customers or other organizations, advertising and promoting a business, and disseminating information about a business. It is the process by which businesses make their products or services known to the consuming public. In today’s competitive global market, marketing has become a critical aspect of any business venture.
So, what are the four Ps of marketing? These four Ps. are:
Google is one of the largest search engines in the world today. As a result of Google’s popularity, there exists a wealth of information on every topic you can think of. And one of these topics is SEO or Search Engine Optimization. A number of online entrepreneurs have realized the power of optimizing their websites for the Google search engines. SEO marketing was born because of the abundance of information freely available on the internet about SEO techniques.
Local SEO encompasses several techniques for optimizing websites for the Google search engines. In this case, a business that has a brick and mortar establishment may be considered as an internet-based extension of the company. The business owner may not be able to hire an SEO expert in order to optimize the website. This is where the marketing manager steps in. He/she would be responsible in creating a strategy that would be most beneficial to the company’s success.
There are many aspects to the marketing manager’s job. For example, he/she would have to create a marketing plan that would be most helpful for promoting the business through the internet. In order to do this effectively, the marketers must know the exact keywords that would attract the maximum number of customers to the company’s website. This will be the starting point of the business’s online marketing campaign. In order to make the business more visible online, the marketing manager should determine the number of searches that are done each month by these potential customers who will become the potential customers of the company.
The second task for the marketing managers according to the Google Trends is to know how the keyword is being used by searchers on the popular search engines such as Google, Yahoo, Bing, etc. This is a very important aspect for online marketing because this will determine how people search for a particular keyword. The best keyword to use will be one that is searched frequently by many people. The number of searches for a given keyword is the best way to determine if it is being optimized effectively.
The third part of the marketing plans that the online marketers should consider in Google Trends is the demographics of users. This means that the business owner must know the location, gender, age, and other details of the people who will access his/her website. These data will be very helpful for marketers to do some local SEO or search engine optimization strategies. This will also help the marketing manager to understand if these users have some common interests or problems that can be solved by using the product of the company.
Local SEO and guest blogging are some of the most important online marketing strategies for websites that are popular and get traffic regularly. These strategies have proven to be effective and useful for the companies which have implemented these into their marketing plans. Nowadays, many people are trying to use these methods to increase traffic and sales. It is better to do your own original research rather than relying on what the other people are saying.