An advertising strategy is usually a series of short ad messages, which share a common theme and message that form an integrated whole. An IMC is such a platform where a collection of individuals can align their personal opinions, values, and interests in one large, interactive media platform. Unlike other media platforms such as billboards and TV ads, this social networking site can provide users with the same experience by connecting them across the globe.
One of the most effective ways to use social network marketing is by using its advertising strategy, which includes creating a brand identity and establishing branding through images, videos, and text. Brand identity is simply what people understand about your business and how they can be recognized. It is also what gives them the impression that your product is necessary and that they cannot live without it. In relation to this, brand branding is an element which makes specific associations that create a visual memory in the mind of the viewer of the advertisements. For instance, you can create an image for your business plan which would link your activities to your business vision.
When it comes to the implementation of these two elements, it is best to create a plan beforehand so that there will be no delays in reaching your goals. This is why the planning stage is essential since it gives you ample time to research and gather pertinent information regarding your target market, their interests, age groups, income levels, purchasing habits, likes and dislikes, etc. The advertising strategy then dictates where and how the ads should be advertised. These days, digital advertising is preferred by many businesses because it provides more impact at a lower cost. For instance, these digital ads can be distributed via the Internet and they can reach a wider audience.
There are several elements that form a part of your advertising strategy; therefore, it is important to carefully consider each one of them before moving forward. The first element is positioning statements. This gives a detailed description of your company’s current situation or position. It also outlines the services and products that you offer, your goal for the future, your competitors, what the current and future financial resources of the company are, and other relevant information. This part should be developed after analyzing the market, consumer behaviors, target markets, advertising channels, available technologies, and the company’s financial needs.
Another component of an effective advertising strategy is the selection of appropriate keywords or phrases that will allow your advertisements to be displayed on search engines and on websites that are frequented by your target market. Keywords or keyword phrases must be relevant to your company’s products and services. The phrases must also be simple but powerful enough to attract the attention of browsers. Other advertising strategies include the placement of certain products or services in certain locations, the creation of media kits that include product descriptions, advertisements, brochures, direct mail pieces, etc., and the use of television and radio spots. These techniques help attract consumers and push sales.
New internet advertising strategies are constantly emerging. These include pay per click, which is a form of advertising where online advertisers only pay when a user clicks on their advertisement. Google AdWords, for example, is a pay-per-click program where webmasters choose relevant keywords or phrases and then place advertisements on Google Search engines. Facebook’s new advertising program, Facebook MTT, is similar, except that it includes both text and image advertising, which are less expensive options for online advertising.
Social marketing is the practice of incorporating the internet into traditional marketing strategies. Examples of social media include Facebook, Twitter, blogs, and websites. Companies that have an internet presence are adopting more interactive marketing strategies, which help attract more customers. In particular, companies that offer services, such as cleaning, painting, or other housewifely tasks are using social marketing tactics to generate interest in their services.
Another key area that advertisers are learning to use more effectively is demographics. By knowing who their customers are, advertisers can target their ads more precisely. For example, rather than reaching a broad audience through television advertising or print ads, by learning to target younger audiences with Facebook MySpace ads or text links on MySpace pages, more families with children will be attracted to the ads of a given company. Using these and other new techniques, companies that are hoping to attract new customers through their advertising strategies will find that they are more likely to succeed. When the audience that is being targeted matches the advertising strategies, it makes it easier for businesses to generate interest in their products or services. Knowing who their target audience is, will ensure that the strategies employed will generate the desired outcome.