By: Howard Freeman, MD, Fortis DPC There is no doubt that GDPR has had a great effect on marketing. Some businesses believe that the GDPR and PECR were designed to…
By: Morteza Maleki Having worked in brand strategy for some of the leading brands and consultancies in the world, I’ve seen my fair-share of tactics and outcomes when using social…
Opinion
STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME
CAT MACDONALD, founder and MD of human resources specialists True HR. On Tuesday March 23, 2020, the way we work changed forever. Overnight, millions of businesses in every corner of the…
By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers. With an increasing number of brands opting to do business online, cybersquatting is…
Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only reporting on this information but also analysing it and addressing…
Opinion
Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising Cavai, the leading conversational advertising…
By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade has patently failed to meet the needs of either industry…
Property developers and builders require lenders and investors to raise capital. This capital can be raised in the form of senior debt finance, mezzanine finance, equity finance, 100 per cent…
By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum of business communication and the employee experience, as well as employee engagement, collaboration…
Opinion
In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism
By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely successful as a result. You’d be hard-pushed to find…
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re faced with a pandemic and a high degree of market…
Acquisition accelerates Impact’s market leadership position in publisher partnership technology Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading…