Tesla expands discounts with price cuts in Europe, Singapore, Israel By Chen Lin and Victoria Waldersee SINGAPORE/BERLIN (Reuters) -Tesla Inc on Friday slashed prices for its electric vehicles in Europe,…
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Business
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Bootmaker Dr Martens warns on profit as finance chief walks By Prerna Bedi (Reuters) -Dr Martens issued its third profit warning in five months on Friday, as it struggled with…
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By Belén Carreño MADRID (Reuters) – Spanish companies with fewer than 250 workers have one month to apply for a pilot government scheme to reduce their work week to four…
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Seven top MarTech trends to keep ahead of the curve By Shalini Devji-Jethwa, Director of Marketing for Europe, MoEngage, highlights seven key industry trends that marketers need to watch to…
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Rebranding is dead. Brand ‘redefinition’ is where the work is By Rachel Cook, Managing Director, Brand consultancy Thompson Here’s a sweeping generalisation that’s wide open for criticism: if a brand…
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Paid verification and its impact on brand and influencer marketing By Hayley Jones, Director of Social at The PHA Group Meta has recently jumped on the paid verification bandwagon by introducing…
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Authenticity is now a key new driver of revenue and loyalty for UK shoppers 70% of UK shoppers spend more with brands they perceive to be authentic Three quarters (75%)…
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InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a silver and bronze MMA Smarties South Africa 2022 award with Coca-Cola South Africa for its Beat…
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By David Shepardson NEW YORK (Reuters) -Chrysler parent Stellantis NV on Wednesday unveiled its new electric Ram pickup truck, which is poised to debut on the market late in 2024…
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By Dr. Hamed Taherdoost, Associate Professor,Chair of Research,Scholarly Committee, University Canada West Using social media to interact with current and potential clients is an effective strategy, but not all social…
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By Jennifer Smith, CMO, Brightcove In the last few years, the pandemic has dramatically changed how we interact with others, purchase products, and stay informed online. As a result, marketers…
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Business
How to reach your business’ full potential and attract customers – even in unpredictable times
by AdminThe past years have been difficult for businesses all over the world. First, the pandemic wreaked havoc, with businesses closing one by one. Then, when everything seemed to be going…