By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need to be a speculative, haphazard or time-consuming process. Set up and maintained according to the right principles, influencer marketing can be harmonious and
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsanctuary.co.uk. Before planning and designing your website, it’s essential to understand what you want to do with it. Firstly, your website should
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for, but paper maps only account for 5% of their turnover. Few people understand the other 95%! Yes, the
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advertising campaigns, we’re not talking about colours, logos, audio and visuals. Not at first. We’re talking about taking an imaginative and
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising workforces has been a sudden, enforced step for many businesses, there are some early adopters for whom
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the connected home and the reality that consumers are turning adverts off; these have all played their part in accelerating the
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer makes sense to stay in your lane. We must adjust our ways of operating to the new business
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a premium return on an investment. If you make a spoon, it will have a utility
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it tried. The campaign encourages Brighton residents and visitors to escape
While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as last year on holiday blockbuster deal events New research conducted by Periscope® by McKinsey, which helps companies achieve
There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and designs. The most common of these is a brand named Hanes. The name of the
Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in advertisements and on magazine covers. Brand names of the World provide you with