Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity about a specific product, event or brand. It is essentially an Internet…
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange for return to stadium rugby next season London, UK 26th Oct…
The first thing you need to realize when starting a new business is that there will be some ups and downs, and that my business has been there too. Google…
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and opportunities as the landscape adapts to regulation, trends and new technology. But…
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need to be a speculative, haphazard or time-consuming process. Set up and maintained according…
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsanctuary.co.uk. Before planning and designing your website, it’s essential to understand what…
Best Practices
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for, but paper maps only account for 5% of…
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advertising campaigns, we’re not talking about colours, logos, audio and visuals.…
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising workforces has been a sudden, enforced step…
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the connected home and the reality that consumers are turning adverts…
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer makes sense to stay in your lane. We…
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a premium return on an investment.…