Guy Hanson, VP Customer Engagement, Validity Nearly a year into the “new normal” and we’ve already seen how various states of lockdown have impacted brands’ choice of marketing channel and messaging. The pandemic has made the stakes higher than usual,
London-based sonic branding agency joins scheme to transform the lives of young people in London’s Tower Hamlets Specialist sonic branding agency DLMDD today announces its partnership with Rich Mix New Creatives, a programme funded by the Mayor’s Young Londoners Fund
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 was the year that rocked global business and has potentially, brought on a new era of commerce, from the way a business is run to the
Many small businesses have started using the concept of white-label products to sell their goods. These products can be an excellent way to start an online business if you can find a good supplier and promote it well. However, there
By Richard Cottrell, CEO of Melos Publishing Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of an ad’s success”. The significance of music and sound within advertising is well understood. Across the industry a
It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us information, or makes us feel we have learnt something new, is always going to
Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media marketing. Having a big following on social media can lead to consumers assuming that the brand in question is popular, well-regarded
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands or retailers. With many non-essential brick-and-mortar stores closed, and shoppers encouraged to stay at home, merchants have needed
Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity about a specific product, event or brand. It is essentially an Internet marketing strategy that makes use of the social networking sites
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange for return to stadium rugby next season London, UK 26th Oct 2020: Rugby fans are keen to get back into stadiums
The first thing you need to realize when starting a new business is that there will be some ups and downs, and that my business has been there too. Google Business has literally swept up the carpet under any internet
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and opportunities as the landscape adapts to regulation, trends and new technology. But this year was one like no other, with disruption on