By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advertising campaigns, we’re not talking about colours, logos, audio and visuals.…
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising workforces has been a sudden, enforced step…
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the connected home and the reality that consumers are turning adverts…
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer makes sense to stay in your lane. We…
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a premium return on an investment.…
Best Practices
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what makes Brighton special: the city couldn’t do normal if it…
Best Practices
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as last year on holiday blockbuster deal events…
There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and designs. The most common of…
Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in advertisements and on…
Financial ratios provide a comprehensive view of the fiscal health of a company. These ratios are based on information that is used to determine the value of a company. This…
The term asset refers to various types of financial instruments that a company possesses, whether in the form of land, buildings or other property or cash or other tangible assets.…
Statement analysis is a methodology for evaluating the contents of written documents and is also referred to as scientific content analysis. This procedure can be used to evaluate a variety…
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