The New Normal of virual events

By Joe Taylor, director at evensix Not only has the Covid-19 pandemic affected our economy, health and personal lives, it has also and continues to, fundamentally challenge the way brands market themselves, specifically in the form of events, conference and

Tackling the rise of the online counterfeiter 

By Marisa Broughton is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers LLP A report by Europol has found that there has been an increase in the sale of counterfeit goods online since the pandemic began. Unsurprisingly, criminals have

E-Learning Classes

Develop creativity with Elearning

You can develop creativity with when it is used properly. If you have a product that you want to promote or sell, then an eCourse is an ideal way to communicate that information effectively. However, if you are just

8 Tips When Making Your Logo

By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will quickly remember and associate instantly with your business the moment they spot it. The style you

Tradition vs. convenience

Tradition vs convenience

By Robert Flowers, CEO of DivideBuy  Traditionally, when customers make purchases using the interest-free credit model, a technology company acts as a broker between the lender and the customer. As a result, the lender cannot influence the technology being used, so there

Navigating international expansion

Navigating international expansion

By Nicole Sahin, CEO and Founder of Globalization Partners International expansion is rarely simple for any business, no matter its size. There are complex issues that need to be carefully navigated such as in-country legal, HR, and payroll compliance. Ramping up operations

Providing in-store mobility as consumer habits evolve

Providing in-store mobility as consumer habits evolve

By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail The modern-day consumer has changed. Their shopping experience in-store is no longer stand-alone. Most retailers have online retail alongside in store, creating an omnichannel environment that combines both the digital