How To Use White Label Technology Effectively For Your Business

Many small businesses have started using the concept of white-label products to sell their goods. These products can be an excellent way to start an online business if you can find a good supplier and promote it well. However, there

Making music pay through technology 

By Richard Cottrell, CEO of Melos Publishing   Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of an ad’s success”.   The significance of music and sound within advertising is well understood. Across the industry a

Numbers aren’t everything when it comes to social media follower growth

Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media marketing. Having a big following on social media can lead to consumers assuming that the brand in question is popular, well-regarded

Live shopping: How holiday shopping could be decided this year

By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands or retailers. With many non-essential brick-and-mortar stores closed, and shoppers encouraged to stay at home, merchants have needed

Social Media Optimization – How To Do It?

Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity about a specific product, event or brand. It is essentially an Internet marketing strategy that makes use of the social networking sites

Crucial Whitepaper Reveals Fate For Rugby in 2021

Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange for return to stadium rugby next season London, UK 26th Oct 2020: Rugby fans are keen to get back into stadiums

Six predictions for the partnerships industry in 2021

Daisy-Blue Tinne, Agency Development Director from Impact  Every year, the performance marketing industry is met with challenges and opportunities as the landscape adapts to regulation, trends and new technology. But this year was one like no other, with disruption on