When people hear the word ‘marketing‘, they often associate it with high-strung and aggressive salespeople who push adverts in front of customers and sell products that simply cannot be lived without. However, the truth is that marketing can be quite simple, as well as very effective. As the old adverts say, “If you want something, go and get it.” The beauty of marketing lies in the fact that it doesn’t have to be done from behind a desk. There are many ways to improve your marketing methods without having to compromise your business ideals.
A marketing concept that has been popular for decades is called adverting. Advertising refers to actions a business undertakes to advertise the sale or purchase of a particular product or service. Adverts are commonly placed by companies on public transport, in newspapers, magazines, on television and in magazines. This concept is widely accepted as a measure of effective marketing, as it helps consumers identify and purchase a product that they might not have normally looked at. The New York Times recently described it as “a method of communicating with potential customers that offers the ultimate chance to reach out and touch people who might not be inclined to do business with you.”
Advertising is a relatively simple process, but many companies struggle to get it right. This is because advertising is about making known your product and services so that consumers can make informed decisions about investing in your company. This requires research, development and a strategy that takes into account the target market, demographic and purchasing habits of your target audience. Marketing therefore involves a lot more than simply placing adverts where they can catch the eye of as many eyes as possible. The key to marketing successfully is in developing a marketing plan that takes into account all of the different elements of your company.
Marketing and promotion are two sides of the same coin. Marketing is used to attract attention to your brand, products or services and is typically achieved by using advertising media such as magazines, newspapers, billboards and public relations activities such as fundraisers. This form of marketing is generally measured by the amount of direct and indirect public relations that are spent on behalf of the product or service concerned. Marketing is also used to evaluate the effectiveness of a marketing campaign and to improve performance. While advertising is often seen as the easy way out, marketing can have a very significant impact on sales.
In today’s world, marketing is carried out in a variety of ways. It could be measured by the number of sales, number of new or repeat customers or any combination of these. For example, one advertising technique that can tell us a lot about the success of marketing is to track the performance of a marketing campaign. For example, if a television advertisement was shown for one product in a twenty-two hour time slot, and this was for a brand that didn’t even exist ten years ago, this would be a pretty good indicator that the brand had a new following. However, if this same advertisement was shown for another product with a significantly different positioning, then it would be fair to question whether or not the brand had maintained or gained significant popularity.
The above example is one definition of advertising, but there are several others. For example, public relations or public information advertising, which involves an advertisement that is produced in collaboration with the media, could be thought of as advertising, although not as a straight-forward definition. Public relations is often considered an indirect form of marketing, since it is not directly aimed at consumers, but rather at providing information to the public. Public relations is often used by government agencies and other large organizations as a way of promoting their own products and services and also as a way of convincing the public that other products and services offered by the organization are worth considering. In short, public relations could be described as “publicity” disguised as an ad.
So, while advertising and marketing are very closely related, there are some basic definitions that you need to be familiar with in order to determine whether or not they are similar enough to classify both as being involved in the promotion of products and services. Advertisements and marketing are both focused on the promotion of goods and services. They do not use the same “push” factors, such as word of mouth or endorsements, in order to accomplish their goals. Marketing is usually considered to be the more direct approach, whereas advertising is more geared toward gaining a particular percentage of the market. The basic definitions can be seen below.
Advertisements and marketing go hand in hand when it comes to reaching the public, as both are about engaging with and attracting customers. It is important to remember that marketing is the process of creating a “market” or good place for products and services to be sold. Advertising works with a specific audience or group to appeal to their individual needs and tastes. Marketing pie is a marketing research term that basically refers to the concept of advertising through a “marketing pie” – basically, promoting more of something through more than one marketing technique.