Senior appointment follows the hire of media veteran Itay Gissin as CEO Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring…
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Headlines
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay London, UK – November 15th, 2022 – GumGum, a contextual-first, global digital advertising…
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PXYZ invests further into proving relationship between attention and brand outcomes London, UK – 15th November 2022: Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to…
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The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe London, UK 15th November 2022: Lumen Research, the…
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London, UK – 10th November 2022: VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of Sandip Ray…
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Playground xyz’s advanced attention technology and intelligence enables GumGum to optimise campaigns based on both attention and true impact London, UK, 8th November 2022: The leader in contextual intelligence, GumGum,…
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Headlines
Tickitto partners with Careem to give customers easy access to global events via its Super App
London, UK – 31st October 2022, 7AM: Tickitto, has announced its partnership with the UAE’s leading multi-service app, Careem, to create an online events marketplace that provides easy access to events in…
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Headlines
impact.com Launches New Global Agency Partner Programme, Helping Agency Partners Grow And Drive More Value for Customers
Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more London, UK – 27th October 2022: impact.com, the world’s leading partnership management…
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Headlines
Adverty and Apex Mobile Media announce partnership to offer In-Play gaming inventory in Canada
Apex Mobile Media will act as a reseller partner, representing Adverty’s ground-breaking in-game ad formats across the Canadian market. London, UK – 27th October 2022: Adverty AB (publ) today unveils…
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France is a great country to visit by car. It has good infrastructure to support such a trip and using your own vehicle will help you make the most out…
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The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform London, UK 25th Oct 2022: Disruptive mobile marketing platform, Bubbl, has launched a…
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Business
Hootsuite’s Digital in 2022 Q4 update has dropped – here’s everything marketers need to know
Hootsuite and We Are Social have today released their ‘Digital 2022: October Global Statshot Report’. Following on from the July release, this report reveals updated stats and insights into all things digital – from…