Tradition vs. convenience

Tradition vs convenience

By Robert Flowers, CEO of DivideBuy  Traditionally, when customers make purchases using the interest-free credit model, a technology company acts as a broker between the lender and the customer. As a result, the lender cannot influence the technology being used, so there

Why Consumer Generated content is the key to successful email marketing

Why Consumer Generated content is the key to successful email marketing

By Toby Britton, co-founder of Miappi.  What is email marketing? CRM or customer relationship management relies heavily on email marketing. After all, every transaction we make online involves us providing our email address, so for nearly all businesses this is the most

Subscription service model: then and now

Subscription service model: then and now

By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-service model of today is booming, with the average person spending £60 a year on subscriptions to everything from entertainment packages and beauty products to cars and technology. However, having been around since

How AdTech and versatile marketing go hand in hand

How AdTech and versatile marketing go hand in hand

By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted territory, now is the time for marketers to get creative with campaigns. FinTech firms were already rewriting the rules on what great marketing looks like, but the global economy’s sharp, sudden

Why is hyper-personalisation important?

Why is hyper-personalisation important?

By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wisdom, wisdom will lead to hyper-personalised experiences, hyper-personalised experiences will lead to loyalty, and loyalty equates to survival.” These would

Arun Mani

5 ways AI could be failing your customer experience

By Arun Mani, President, Freshworks Europe  From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital era has brought with is an explosion of communications platforms. There are now many ways with an engage with both each

Impacts of coronavirus: 10 recommendations for business owners

Impacts of coronavirus: 10 recommendations for business owners

By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partners  The Insolvency team from leading legal firm Aaron & Partners have produced a guide aimed at helping UK business owners and managers navigate the current economic climate Senior insolvency

Navigating international expansion

Navigating international expansion

By Nicole Sahin, CEO and Founder of Globalization Partners International expansion is rarely simple for any business, no matter its size. There are complex issues that need to be carefully navigated such as in-country legal, HR, and payroll compliance. Ramping up operations

5 steps retailers can take to ensure business continuity

5 steps retailers can take to ensure business continuity

By Demi Edmunds, from TextAnywhere  Every industry has been affected by the COVID-19 pandemic, with governments implementing various measures in a bid to slow the spread of the virus. This means consumers have had to adapt their behaviour, which in turn is reflected

Providing in-store mobility as consumer habits evolve

Providing in-store mobility as consumer habits evolve

By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail The modern-day consumer has changed. Their shopping experience in-store is no longer stand-alone. Most retailers have online retail alongside in store, creating an omnichannel environment that combines both the digital