# Air France and KLM appoints M&C Saatchi TALK to lead Consumer & Corporate PR
Published: 2022-04-05
Category: Business
Category URL: https://brandsjournal.com/category/business/
Meta Title: M&C Saatchi TALK appointed by Air France and KLM for PR
Meta Description: M&C Saatchi TALK to lead on Consumer & Corporate PR for Air France and KLM in the UK & Ireland, focusing on enhancing reputation post-pandemic and p
URL: https://brandsjournal.com/air-france-and-klm-appoints-mc-saatchi-talk-to-lead-consumer-corporate-pr/

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**London, 4th, April 2022:** M&C Saatchi TALK today announces the agency’s appointment by Air France and KLM to lead on its Consumer & Corporate PR in the UK & Ireland.

Air France and KLM (part of the same group) operate an extensive network from the UK & Ireland with 19 departure points. As a result, the airlines were looking for an agency to really enhance their reputation following the pandemic. As the lead on Consumer and Corporate PR, M&C Saatchi TALK will focus on developing the overall consideration of both brands, alongside promoting the airlines strong sustainability credentials.

M&C Saatchi Talk were appointed after a three-way competitive pitch process managed by Ingenuity London. There was no incumbent agency.

**Fahmi Mahjoub, Air France and KLM General Manager UK & Ireland comments:** _“We are delighted to partner with M&C Saatchi Talk to develop our position in the UK & Ireland. We are excited to be working with such a professional and personable team, who have displayed a great understanding of our brands and values. We were also impressed by the fantastic “match-making” service offered by Ingenuity who guided us throughout the whole selection process.”_

**Alex Michael, Head of Growth at M&C Saatchi TALK says:** _“We’re absolutely delighted to be working with Air France and KLM. These are two fantastically iconic airlines with industry-leading thinking, particularly in sustainability. We can’t wait to get started working with the team and drive the conversations that highlight the great experiences and innovations they have to share”_

**Duncan Wood, Managing Partner at Ingenuity adds:** _“The Air France and KLM teams were a joy to work with. The way they communicated with the agencies throughout the process was brilliant. I think they’ll be a great client to work with and congratulations to M&C Saatchi Talk on the account win – they are certainly in a rich vein of form new business wise!”_


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