Google Ad Manager is a new ad exchange platform launched by Google in June 2020. It combines the functionality of two former competing services from Google’s DoubleClick unit, DoubleClick for publishers and DoubleClick Ad Exchange. The system will replace the present Google AdWords and AdSense advertising systems. Google Ad Manager, due to its new and simplified approach, is designed to give advertisers more control over their advertising programs. It does away with some of the complicated setups and offers advertisers a straightforward interface for managing ad campaigns. Because of this, Ad Manager is fast becoming the preferred advertising program for small and mid-size businesses in the internet marketing industry.
Ad Manager has a modular design that permits the publisher to change the ad campaign targeting and geographic areas. It also allows for flexible placement targeting across several verticals. This is made possible because Google Ad Manager retains data on the click-through rates of each ad and can adjust them in real time. As such, Ad Manager allows publishers more control over where they would like their ads to be displayed based on current market conditions. This can result in higher ad revenue.
Google Ad Manager, unlike the DoubleClick system, does not require developers to use ad units through Google web servers. Instead, it uses the AdWords network. Through this process, publishers gain access to multiple ad inventories that they can then choose among. Publishers may choose between Google content network ads, which are known as contextual ads, or custom ads, which are pre-qualified based on the keywords used by a target audience. Google Ad Manager also offers a large variety of customized reports, which make it easier for marketers to analyze the performance of their ads.
Another major difference between Google Ad Manager and DoubleClick Ad Exchange is that publishers do not have access to the same inventory of contextual ads as those provided by the latter. With DoubleClick, publishers are required to purchase these contextual ads from Google, which leads many publishers to believe that Ad Manager gives them less control over their ad revenues. However, this is not entirely true. Ad Manager actually provides ad units from a list of AdWords advertisers, which means that the publisher has more options when it comes to selecting which contextual ads will appear on their website. In addition, the system allows publishers to manage and track their ad revenue in a number of ways, including opting out of particular ad categories, which eliminates the need to constantly request advertisements from advertisers that are not relevant to the content provided on the website. Moreover, with a large number of advertisers represented in the inventory, publishers are better able to determine how much money they need to invest in the different ads with the hopes that they would earn enough revenue to cover their advertising costs.
Ad managers generally provide a wide variety of report tools, which allow the publisher to compare ad performance over a period of time. Among these are the advertiser demographics report and the ad unit analysis report, which allow the publisher to get useful insights on which ad units are bringing in the most profit and which ones are not generating enough revenue. Another useful tool is the ad cost per click report, which allows the publisher to track the success of their ad requests in order to identify areas that need to be improved. In addition, the report also gives details on the number of times advertisers click on each of the line items and how many of these clicks resulted in actual conversions (or sales).
Ad Manager makes it easier for publishers to decide which ads are worthwhile to run and which ones are not. For example, it contains a detailed view of the number of unique visitors, which it classifies into different groups. Based on this information, the ad manager can tell whether the ads are relevant to the target audience and whether these ads bring in more or fewer sales than the advertiser’s competitors. In addition, the tool helps the publisher to track the number of impressions each ad received, which it then calculates as a percentage of overall ad impressions across the whole site. Publishers can use the report data to analyze the performance of their ads and make necessary changes. The ad manager is also capable of tracking and storing the data of ad impressions, which it uses for future analysis.
Some of the features included in Ad Manager are customizable ad serving options, which allow you to specify what types of ads appear under a specific CPM (cost per thousand impressions) on certain web pages. You can also set restrictions to control what types of ads are displayed on certain web pages. And, there is also an integrated Google AdWords account manager, which allows you to manage your AdWords campaigns and view reports. A unique feature of the Ad Manager is that you can import and export your AdSense campaigns directly from the tool without the need to open an AdSense account.
Unlike some of the other ad managers available, Ad Manager offers several flexible options for managing ad units and text links. You can create different ad units that target different keywords, and you can create text links in different locations on your web pages that allow the users to read more about your products or services. You can even manage your Google AdWords campaigns across many domains. However, if you intend to manage more than one domain, it is recommended that you use an ad manager that allows you to do so.