Marketing is a strategic method of communicating with customers and is essentially the most effective method of selling any product or service. It is composed of all the steps involved in moving your product or service into the hands of the customer. It also includes the sales process. It should be noted that marketing involves more than just sending out press releases and making occasional sales calls.
There are four primary components of any digital marketing strategy, which are search engine optimization (SEO), digital media marketing (DMM), social media marketing (SMM) and link building. Search Engine Optimization (SEO) is the method of optimizing a website or web page for the purpose of obtaining high search engine placement. In SEO, you will use keywords, titles, headings, meta tags, keywords content and other aspects of the site to position it well in search engines. There are numerous methods to optimize keywords, such as keyword density, keyword matching, title extraction and other factors. This is often accomplished through a comprehensive and ongoing program of research and development.
Search engine optimization is one way to conduct a digital marketing strategy, which includes increasing your traffic, creating higher conversions, and improving return on investment (ROI). The overall goal of any digital marketing strategy is to attract new customers while maintaining and improving the customer experience. Search engine optimization should be done in-house, by a hired professional, or using a software application to automate the entire strategy. Outsourcing is not recommended if you have limited knowledge or experience with search engine optimization and would be better served utilizing one of the many content marketing strategy tools available.
Social media marketing is a great way to increase brand awareness. In order for this process to be effective, it must involve the involvement of several high profile social media outlets, including Twitter, YouTube, Facebook, Google+ and others. Each platform requires its own set of tactics and tools to ensure success and this is best left to a company or content provider with extensive experience in the field. Content marketing automation will make the entire digital marketing strategy process much more streamlined and effective.
SEO content providers can integrate social media marketing into a traditional search engine optimization (SEO) campaign. However, this type of marketing typically requires a significant investment in time and money. Using automated content marketing tools such as those found in the Digital Marketing Automation Suite, webmasters can achieve top rankings on the major search engines within a matter of hours. The suite also has tools for managing social media accounts, PPC campaigns, article distribution and many other aspects of the online marketing landscape. These suites cost $500 or more and are very user friendly.
Email marketing is still one of the most effective and least expensive methods of advertising. When done correctly, it can greatly improve a website’s conversion rate and generate substantial profits for its owner. However, email marketing is not a one-size-fits-all solution. It takes an extensive understanding of each individual client and market niche to be successful. Therefore, the majority of digital marketing strategy experts recommend that any company that is serious about their online marketing success, incorporate a solid email marketing strategy into their overall digital marketing strategy.
Mobile content marketing is quickly becoming one of the most effective strategies to reach a highly targeted audience. Smartphone and tablet users are more likely to engage in digital marketing than any other platform and users of these devices are spending more time on their devices than they do on their desktop computers. Because of this, the race to get your company name to the forefront of mobile users’ minds is fierce. By tapping into this highly targeted market through mobile apps, content marketing on electronic devices, companies can increase their exposure at an affordable cost.
Native advertising refers to ads or promotions that are delivered as an embedded element within an electronic product, such as an application, online media or a website. For example, a quick look at a Google search results page shows app users which advertisers have sponsored their content within their sponsored links. This is one way that companies are leveraging their brand equity and traditional marketing budgets while providing their customers with new ways to engage with their business on a more personal level. Native advertising is one of the most effective and affordable online marketing solutions, allowing companies to bring in new clients without spending a great deal of money on marketing.